At BMW NEXTgen the Ultimate Driving Machine faces the future
You can think of #NEXTGen as BMW’s very own auto show. After all, why share the spotlight when you’re not only showing off your latest production cars – notably the gorgeous new 8 Series Gran Coupe
with four proper doors, rear-wheel-drive or rear-biased AWD, and an available inline-six or V8 engine – but explaining your vision of sustainable driving and technology in the not-so-distant future.
BMW sums up that vision with D+ACES: Design, Autonomous driving, Connectivity, Electrification, and Services. At least for now, that’s the foreseeable future of BMW. However, there’s also the issue of sustainable mobility. Global warming is a serious issue, and BMW wants to be a part of the solution.
The concept of sustainability not only speaks to the cars themselves, but how the vehicles are actually made. It’s not just about creating a sustainable mode of transportation but producing it in a sustainable manner. “BMW takes a holistic approach in implementing sustainable mobility,” said Oliver Zipse, Member of the Board of Management of BMW AG responsible for production. “Our plant in San Luis Potosi, Mexico is setting new standards with oppressively low water consumption. By 2020, our plants will only obtain electricity from renewable energy sources for production.”
#NEXTGen, then, is not just about new BMW vehicles and exciting concept cars. “It’s an accelerator for next-generation mobility,” Zipse explains. “We have a proven track record on our ability to adapt and evolve. BMW is not only more than 100 years old, but we always develop mobility into the next generation.”